Budding filmmaker and entreprenuer Joe Koch is looking to start a media business focused on providing consulting services for companies in need of a solid marketing strategy built on proven indsutry techniques.
The concept was simple but challenging but I was up to the task. Joe wanted something iconic but simple but most importantly conveyed a sense of delight and strength. He was fairly specific in that he wanted a character that almost seemed to be clapping. The final piece was exactly what Joe was looking for. My motivation was to capture of bit of Joe's upbeat and happy-go-lucky attitude.