B'Nique Event Coordination + Design
Project details
Commissioned by a leading member of Konica Minolta's Business Intelligence Services group, the team of incredibly talented sales consultants were in need of a fresh new look to spring board their improved initiative toward providing the most comprehensive consultant services for businesses in need of custom, scalable solutions.
The concept was initially difficult as they looking for more than just a crest or stamp but instead a very literal representation of what this business division's core values and solutions offerings consisted of. It meant working in broad solutions-centric language into an iconic and instantly recognizable logo. The final product was a success and is used throughout the country in presentations and on marketing collateral like brochures, polo shirts and hats.
