This was a fun project featuring one of my favorite sports, basketball. My insanely entreprenuerial nephew Billy, ahem, excuse me, William was helping to promote a hoops benefit that also featured famed football player
The concept was initially difficult as they looking for more than just a crest or stamp but instead a very literal representation of what this business division's core values and solutions offerings consisted of. It meant working in broad solutions-centric language into an iconic and instantly recognizable logo. The final product was a success and is used throughout the country in presentations and on marketing collateral like brochures, polo shirts and hats.