Identity. Branding. Punctuation. Your business could be in the most beautiful location on the most successful corner in town but without a solid and memorable identity you'd be no more effective than if you were working from your garage. Corporate/Organizational identity is paramount. It's what speaks to your clients when you're not around. It's your elevator pitch in a crowded room when you may only have 10 seconds or less to impress a potential client.
Branding is more than your logo, it's the core personality of your business. While the right branding can produce more sales the wrong branding/message will do the exact opposite.
And finally punctuation. It's the response you want to elicit when a current or potential client views or recalls your business. Regardless of the service or product your business offers you want your to stand out, to give onlookers pause while conveying a clear and concise message.
This is where Langart Design excels. Giving personality and punctuation to your business to everything from stationary to your businesses' most valued asset, the logo. Choose Langart Design and never compromise.
Anyone that konws me knows I'm a huge Apple fan. Too many reasons to list here, one of things I love most is Apple's committment to artistry and design in every product they make.
Nowhere is this more evident as in the world of iOS devices. Comparatively speaking the upcoming Windows 8 design will mean the death of expressive design as they move to a monochromatic, overtly simple, minimalist design. I'm all for minimalism but Microsoft is taking it to new levels by more or less forcing all application developers to design software based on a very rigid set of rules that will essentially make every application look identical. Great for continuity but not good when an application wants to convey a sense of individualism.
The iOS Icon Gallery (of many) is a great place to see some incredibly talented people designing icons with a sense of depth and realism that is truly mind-blowing.
The Bourne series is just as recognizable and respected as the revered James Bond franchise. Director Paul Greengrass knew how to tell a story of a lone assassin who's memory was foggy at best and yet displayed an uncanny ability to recall the abilities that make the best at what he does. Fight scenes were tight-knit, expertly fought close combat quarter affairs and his ability to be one step ahead of the people watching him the movie's cat & mouse banter never grew old even when the formula from film one to three didn't change.
But Tony Gilroy, more famously known for the incredible "Michael Clayton" takes everything we've ever loved about the Bourne series and flushes it down the toilet. Jeremy Renner's performance is marred by a plot that's heavy on exposition and light on action. Which would be fine if not for the fact that all the heavy dialog is sluggish and nonsensical to the point of absurdity.
After pondering on the first three films it didn't take long to realize how sloppy and unimaginative 'Legacy' is with its forced international travel, the inconsistent characters, and the fact that Aaron Cross (Renner) is so far removed from Jason Bourne that he's ultimately a boring and unnecessary character.
What's most jarring is at 2 hours 5 minutes, the film has an incredibly unsatisfying and unresolved ending with a final chase scene that wishes it was as good as any of the previous Bourne films. Maybe this is Renner's curse on the character but he's just not as likable a guy as Matt Damon so you're not as concerned about him when the final credits roll.
Honestly, if you've seen the other Bourne films and you haven't seen this one yet I'd highly recommend you stay as far away from it as possible. If you own any of the films or all of them I suggest you stay home and watch those again rather than waste your time with 'Legacy'. -- ★ ☆ ☆ ☆ ☆
White noise. It's something many designers, including myself, rely on to stay laser-focused on a project. Speaking personally I prefer moody, atmospheric tones with a solid rhythm with the occassional thump or cymbal crash.
My choices range in electronic, dance, trance, house, ambient, and downtempo. Often times I'll tune into an iTunes radio station or log into Pandora but the sometimes frequent commercials distract so my personal library is usually the first place I turn.
On a day that I choose the iTunes radio I came across a song that caught my attention. After a quick search I found the artist and downloaded the song and in iTunes fashion, was presented with a list of similar choices in line with my song choice. I happened upon 100 Anthems Chillout" and after sampling a few tracks felt compelled to download the entire album. I haven't listend to them all but at a hefty 100 tracks I'm sure I'll find something that won't sit with me. However, at the price of only $10.00 for 100 songs (that are individually priced at $0.99 cents) it seemed like a no-brainer.
★ ★ ★ ★ ☆
Hello. If you have questions, comments, ideas, suggestions or just want to just want to say hi, we'd love to hear from you. Langart Design is located in the valley of Phoenix, Arizona.
Drop me a line by using the email link to the right.